2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

by Mauro F. Guillén (Author) 

AN INTERNATIONAL BESTSELLER

Wall Street Journal Bestseller

A Porchlight Book Bestseller

Financial Times Best Books of 2020

Yahoo Finance Favorite Business Books of 2020

JP Morgan NextList 2021 selection

"Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising."

—ADAM GRANT

The world is changing drastically before our eyes—will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.

That world—and those rules—are over.

By 2030, a new reality will take hold, and before you know it:

- There will be more grandparents than grandchildren

- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined

- The global economy will be driven by the non-Western consumer for the first time in modern history

- There will be more global wealth owned by women than men

- There will be more robots than workers

- There will be more computers than human brains

- There will be more currencies than countries

All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.

According to Mauro F. Guillen, the only way to truly understand the global transformations underway—and their impacts—is to think laterally. That is, using "peripheral vision," or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend—climate-change or the rise of illiberal regimes, for example—Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point—2030—that will be, for better or worse, the point of no return.

2030 is both a remarkable guide to the coming changes and an exercise in the power of "lateral thinking," thereby revolutionizing the way you think about cataclysmic change and its consequences.

Review

Wall Street Journal Bestseller

One of Adam Grant's "15 Leadership Books of the Summer"

"An interesting book...it talked about the kinds of trends we might see in society over the next decade and how do we prepare for that today."

―Indra Nooyi, former CEO of PepsiCo, on a podcast

"Now more than ever, it's clear that the future will be radically different than the present. Join Mauro Guillen on a brilliant exploration of trends that will change the way we live, work, and play."

―Angela Duckworth, New York Times bestselling author of Grit: The Power of Passion and Perseverance

"2030 is a one-stop list of the most transformational trends that, in a decade, will fundamentally alter the way we live, work, and interact forever. From demographic shifts, to urbanization, changes in the gender/wealth nexus, technological diminution and adjustments of the global economy, Mauro Guillen reminds us of our interconnectedness and vulnerabilities, and as such this is a must read book, which we simply cannot afford to ignore."

―Dambisa Moyo, New York Times bestselling author of Edge of Chaos: Why Democracy is Failing to Create Economic Growth and How to Fix It

“In 2030, Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade.”

―Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism

Product details

• ASIN ‏ : ‎ B084F986RN
• Publisher ‏ : ‎ St. Martin's Press
• Publication date ‏ : ‎ Aug. 25 2020
• Language ‏ : ‎ English
• File size ‏ : ‎EPUB,‎ 4.7 MB 
• Print length ‏ : ‎ 282 pages 
• Categories ‏ : ‎ Business Planning & Forecasting